Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...