Jaguar took the covers off its futuristic “Type 00” concept car at Miami Art Week in December 2024, and the world reacted accordingly. The advertising campaign was labelled as a woke PR stunt and the ...

Well that got everyone's attention. Let's talk about the advert first: at the end of November, 30 seconds of colour-saturated ...

We took a hair-raising trip around a track in the final four-door GT version of Jaguar’s polarizing relaunch concept car. It just might be good enough to end the British brand’s abysmal run of luck.

Jaguar posted a video on social media last week announcing a complete rebrand, and it went viral for reasons that the brand probably didn’t intend. Unconventional models in unusual, brightly colored ...

Well that worked, didn’t it? Ever since Jaguar revealed its colorful brandscape video the social media landscape has been ablaze with commentary and conjecture. Even Twitterer-in-chief Elon Musk took ...

Back in June, the Jaguar part of JLR (Jaguar Land Rover) presented the F-Pace SVR 575 Ultimate Edition high-performance crossover SUV – most likely the final ICE-powered model of the brand. From then ...

Jaguar is at a critical point, currently building no new cars save the F-Pace SUV while it focuses on a reinvention it hopes will finally banish the oblivion that has been hounding it for decades. Now ...