The broadcaster-backed joint industry committee (JIC) has been in the weeds since last summer, evaluating the most promising TV currencies that could be alternatives to Nielsen. Now, the JIC is ...

The TV currency space was contentious enough before the broadcaster-backed joint industry committee (JIC) formed last year to help set cross-platform video measurement standards. But isn’t that what ...

The U.S. Joint Industry Committee on TV measurement certified Comscore and VideoAmp as ready to be used as currencies when buying or selling national advertising. The JIC has previously given VideoAmp ...

Add Yahoo as a preferred source to see more of our stories on Google. Joint Industry Committee Certification. With more companies offering different approaches to measuring television viewing and ...

U.S. Joint Industry Committee, which is backed by major media companies and agencies, issued the certification of their currencies following an extensive evaluation of their cross-platform solutions ...

The Media Rating Council (MRC) Thursday sent letters to its advertiser, agency and media industry members to state its position and reaffirm its industry role in response to questions about a ...

Following months of discussions with the Media Rating Council (MRC), the U.S. Joint Industry Committee (JIC) this morning issued a statement clarifying the roles of the two standards-setting ...

While the Writers Guild of America strike that began on May 2 is a headline-generating development likely to disrupt programmers' dealmaking with advertisers, the changing measurement landscape is ...