For every genuinely useful and fully realized infomercial product, there are plenty more that the inventor clearly did not think all the way through, and the purpose is laughably embarrassing. The ...

Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly at home, infomercials existed to turn us into suckers ...

Those of us who work at Principal Secret did not feel Brian Lowry’s article on infomercials accurately conveyed Victoria Principal’s role with the Principal Secret brand (“More Money Than Respect in ...

Knowing how to pitch is an indispensable skill for everyone in business, but especially entrepreneurs. Whether you are pitching your new idea for a product or service to investors on Zoom or ...