These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Forbes contributors publish independent expert analyses and insights. Catherine Erdly is a UK-based small business retail expert. Nothing changes in business quite so fast as the world of social media ...

Humanz, an influencer marketing company, is hyper-focused on M&A. It acquired two startups this year and plans to ink more ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...