Humanz, an influencer marketing company, is hyper-focused on M&A. It acquired two startups this year and plans to ink more ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target audience. Given its undeniable impact over the years, it's hard ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

It involved an influencer. Not just any influencer. A social media personality with more than 300,000 followers, a polished ...

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether The BBB National Programs has seen a sharp ...

From a growth perspective, creative and new media offer the greatest scalability. Influencer-led marketing has been ...

Cooper Munroe is CEO of The Motherhood Inc. For two decades, The Motherhood has connected regulated brands with influencers in every niche. When influencer marketing first rose to prominence, the ...

Nestled in the pulsing heart of Los Angeles, where creativity meets technology, lies a revolution in digital marketing—Runway Influence (RWI). From this urban crucible, RWI harnessed the power of high ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is ...

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...