TikTok influencer Brenay Kennard was ordered to pay $1.75 million to her manager’s ex-wife after a jury found her liable for having an affair with her manager. NBC News' Maggie Vespa has more on the ...

Brenay Kennard built her platform on laughter, lifestyle tips, and “real talk” moments that made her a big name across TikTok and Instagram. But this week, she became the center of a courtroom drama ...

Forbes contributors publish independent expert analyses and insights. MeiMei Fox writes about aligning your career with your life purpose. May 14, 2024, 09:00am EDT The influencer market is massive, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...

The balance of power between celebrities and influencers is shifting. Celebrities have long been used by brands to drive awareness and shape consumer opinions given their profile and popularity.

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

Ask a young person what they would like to do with their life and increasingly often the answer will be to find fame and fortune online. Fully 57% of Gen Zs in America would like to be a social-media ...