Ice baths have become increasingly popular over the past few years. Fitness enthusiasts and casual exercisers around the world are embracing this trend that was once reserved for elite athletes. Ice ...

A Malaysian company has come under fire after footage emerged online showing its employees participating in an extreme ice bath activity. The company, Victoria's Vitality — known for its health and ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

Ice baths are everywhere in modern fitness culture. From professional athletes to weekend warriors, many swear by the post-workout plunge, hoping the icy shock will ease soreness, calm inflammation ...

Ice baths may have several health benefits, including helping to reduce muscle pain and inflammation and improving mood and cognitive ability. Ice baths involve immersing the body in cold water.

Ice baths are having a moment. From the rise of cold-plunge clubs in Singapore to communal dips across Europe, Australia and the US, what was once the territory of elite athletes and Nordic winter ...

MORE than 50 people from the community of Kilmeedy took on an ice-bath challenge last weekend as part of a major fundraising drive. Residents of the rural village are always thinking of innovative ...