The new "unified" look to ITV1 goes live this morning, bringing an end to decades of so-called "dual-branding", whereby local ITV stations would identify as being part of the ITV network. In London ...

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

The second series of dating show Take Me Out, which began on ITV1 on Saturday, is being sponsored by Freederm, with 20 second idents having been created by Bray Leino. The idents feature a series of ...

For last nights National Television Awards, Merle created a series of new idents on a night when David Tennant, on accepting his award for Outstanding Drama Performance announced his departure from ...

This time on the Ident Review, we're looking through the new sequences given to us from the great big ITV rebrand of 2022! We look at ITV1, ITV2, ITV3, ITV4 and ITVBe, and just how each of them adapt ...