IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the ...

IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new ...

In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV. These updates proved to be small steps in the right direction for industry transparency.

First revision of terms and conditions for digital advertising buys in 25 years is designed to simplify and speed up negotiations When you purchase through links on our site, we may earn an affiliate ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The Interactive Advertising Bureau (IAB) has released its Metaverse for ...