AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, ...

A new study reveals that LLMs are already outperforming the average human, but not the most creative among us.

Can artificial intelligence demonstrate true creativity? New work conducted by Canadian researchers shows something unexpected, indicating that generative AI systems such as ChatGPT have now ...

Human AI collaboration creativity depends on design. Cambridge research shows creativity improves when workflows guide ...

The age of AI-generated music and AI-aided fiction has arrived. Will “canned” art push musicians, writers, and others out of jobs?

By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...

The Red Lab study says that contrary to concerns that AI ads might generate low-intent or curiosity-driven clicks, the research found that quality of engagement remained strong ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

AI can write songs, but still has a way to go before matching the creativity of tunes made by people, according to Carnegie ...

A new promotional video for Apple TV shows the human creativity behind its movies and TV shows, pitching it as cutting ...

New Disney CEO Josh D'Amaro promised artificial intelligence will not replace human creativity at the Walt Disney Company, ...