Discover 5 expert tips for writing press releases that increase open rates, coverage, engagement, and social shares, including headlines and visuals.

What makes a good press release? Learn the basics and get top tips for how to write a press release that’s concise, informative and captures attention.

Craft and distribute a gift guide press release that captures attention, improves SEO, and drives seasonal sales. See tips for timing, visuals, and media outreach.

Campaigns should follow a press release format that addresses the 5 W's + How, otherwise known as the inverted pyramid, and includes a press release boilerplate.

A press release is a more formal, third-person recitation of the facts where your goal is to get the reporter to write their own story using the facts you provided.

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage.

A press release is a more formal, third-person recitation of the facts where your goal is to get the reporter to write their own story using the facts you provided.