Discover 5 expert tips for writing press releases that increase open rates, coverage, engagement, and social shares, including headlines and visuals.

What makes a good press release? Learn the basics and get top tips for how to write a press release that’s concise, informative and captures attention.

A press release is a more formal, third-person recitation of the facts where your goal is to get the reporter to write their own story using the facts you provided.

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage.

Campaigns should follow a press release format that addresses the 5 W's + How, otherwise known as the inverted pyramid, and includes a press release boilerplate.

If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing ...

Capturing reader attention and increasing media pickup for your press release hinges on crafting a strong, compelling first paragraph. See how to enhance your lead-writing skills, ensuring your ...