Discover how Sora 2 makes video creation effortless with AI. Perfect for marketers, educators, and creatives looking for stunning results fast

ChatGPT creator OpenAI will soon introduce controls allowing the owners of content rights to dictate how their characters are used in its AI video-generating tool Sora and plans to share revenue with those who permit such use.

OpenAI finally launched the highly anticipated next-generation flagship video and audio generation model, Sora 2, on Tuesday. The new model is meant to be significantly more capable, tackling typically difficult tasks for video generators, which OpenAI equates to the jump from GPT-1 to GPT-3.5.

OpenAI CEO Sam Altman said late Friday that the tech company would also explore a revenue share with rightsholders.

Curious about OpenAI Sora 2 and what makes it different from the earlier version? This in-depth guide explains its advanced features, improved physics, audio generation, personalized cameos, and social remix tools.