One notable change in events this year: my customer conversations about AI have changed. Yes, customers are still assessing AI use cases and how to measure ROI, but they are more articulate about what ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With increasing talk about artificial intelligence (AI) in all corners of the business, ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Adobe Inc. is getting into the agentic artificial intelligence game with the general availability of its first family of AI ...

By unifying data on the Databricks platform, the Vietnam bank has built AI capabilities to deliver hyper-personalised offers ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Quest Software, a global leader in data management, cybersecurity, and platform modernization, today unveiled a new company strategy and a unified, seamless, and automated data management platform ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

Dell AI Data Platform updates improve support for full AI lifecycle from ingestion to inferencing Dell collaborates with vector search leader Elastic to improve inferencing and analytics applications ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Quest Software, a global leader in data management, cybersecurity, and platform modernization, is unveiling a new company focus along with introducing a unified, seamless, and automated data ...