Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google is now making it easier to turn off personalization within Google Search results by adding links to the footer to turn off personalized results. Google added a link to “try without ...

If you've used Google over the last few months, you may have noticed not only an increase in AI summaries but -- as some in the search community are speculating-- an increase in personalized search ...

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

Google Search has added a new “try without personalization” toggle in search result pages. This will allow users to instantly turn off personalized results and see more objective search results. This ...

The future of search is here – are you ready for AI Mode? Google AI Mode is transforming how users discover content online by ...

If you use Google Chrome on your mobile phone, or if you have a modern Android phone, then you’ve probably stumbled across the Discover feed at some point. The Discover feed is available on Chrome’s ...

MOUNTAIN VIEW, Calif., April 30 (Reuters) - Google Inc. has expanded beyond a one-size-fits-all view of Web search to tie together its efforts to offer personalized Web searches under the iGoogle ...