Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers. Using GDN, businesses can reach a wide range of different ...

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This ...

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The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns. Google is ramping up its connected TV advertising offerings with the launch ...

Google tells Fast Company that political campaigns have been talking to its ad network about saturating the Internet with ads in the last days before the midterm elections.