As companies like Google, Microsoft, and Salesforce compete for enterprise business, they're increasingly offering customers a wide range of integrated productivity tools, rather than siloed ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. This article is more than 10 years old. Relax, CRM vendors. Google ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. It's been a busy week for the CRM software formerly known as ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Google said the Tables app will not be supported after December 16, 2025, and advised that users export or migrate their data ...

Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service providers are quick to advertise the ...

Two competing misconceptions are commonly voiced by Gartner clients: 1) Siebel Systems owns, or will own, more than half of the customer relationship management (CRM) application space, and 2) CRM ...