Google can strengthen its footprint in the mobile advertising space with its AdMob acquisition, an analyst says, but notes that the search giant should not apply the latter's technology only on its ...

Google is announcing a number of updates today to its AdMob mobile ad platform — the most-requested ones, according to Jonathan Alferness (Google’s direct of product management for mobile ads), are ...

There is a lot of speculation on why Google is buying AdMob, but the obvious reason is that Google wants more direct access to what they are betting heavily on--that mobile is the next great ...

The Federal Trade Commission gave the green light for Google to buy mobile advertising network AdMob after the deal had been held up for six months in a competitive review. The search giant agreed to ...