The viral denim ad helped push Gap's third-quarter comparable sales to their strongest level in years.

Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. Gap has found its groove. The iconic American brand’s latest ...

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already receiving praise — after Sydney Sweeney‘s marketing campaign with American ...