Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In another move to strengthen its CRM offering, Salesforce has announced ...

Direct mail continues to define itself as a welcome advertising channel as consumers increasingly tune out digital ads. Studies show that 95% of direct mail is engaged with by recipients — often ...

Salesforce Inc. is expanding its generative artificial intelligence footprint today with new capabilities for its Einstein GPT general-purpose AI assistant that allow it to work with its Flow workflow ...

Salesforce has added Einstein GPT and real Data Cloud capabilities to Flow, its portfolio of automation tools. By powering Flow with Data Cloud, which unifies all company data in real time in a single ...

PostcardMania has launched its new Salesforce Marketing Cloud integration, PCM Integrations, to power personalized trigger-based direct mail.

Salesforce is a big, complex set of services, which has been augmented via acquisition with several other big complex services, including MuleSoft, Tableau and Slack, three companies the CRM giant ...