Add Yahoo as a preferred source to see more of our stories on Google. As a child, makeup artist Fara Homidi would watch her mother sweep emerald green across her eyes and stain her lips burnt sienna. ...

Growing up in San Francisco’s Bay Area in the ’90s, makeup artist Fara Homidi was fascinated by lipstick and eyeshadow from the earliest of ages. “I was obsessed with wearing my mom’s high heels and ...

Fara Homidi is an anti-perfectionist — a quality that often makes the New York–based makeup artist the first choice for fashion week designers like Erdem, to celebrities like Bella Hadid. Flawlessness ...

When celebrity makeup artist Fara Homidi launched her namesake beauty brand in 2023, she did it with the real makeup lovers in mind. “I wanted to make a brand that people can nerd out on,” she says.

LONDON — Makeup artist Fara Homidi’s work has been on the runways of all the capital fashion cities, but it’s only now that she’s taking considerable steps in growing her eponymous beauty brand that ...

Beauty meets eyewear: Fara Homidi Beauty introduces the Arenal sunglasses, with sleek '90s-style frames designed to highlight makeup looks. Design and details: Italian-made inky black frames sit low ...

LONDON — Makeup artist Fara Homidi is moving at a swift pace. Her beauty brand launched in the U.K. in June and will be entering Selfridges on Oct. 27, her first big luxury department store. Homidi ...

Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, these leaders muse on every facet of their journey, from where they draw ...