In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

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A meta-analysis of two factor analysis outcome measures, the percentage of variance accounted for and the average (absolute) factor loading, in 803 substantive factor analyses was undertaken. The ...

You can use breakeven analysis for more than calculating the number of units you must sell to cover your fixed and variable costs. Breakeven analysis also pinpoints how much net sales revenue you must ...