WASHINGTON - Happy last week of January! By now, many fitness resolutions are starting to evolve - or quietly fade. That ...

Modern men are embracing smarter, holistic fitness trends, from HYROX and digital wearables to functional training, ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Ever heard of the 3-2-8 workout?

An estimated 80% of Americans reported participating in sports and fitness activities in the past year, representing an all-time high, according to a 2025 report. From TikTok routines to old-school ...

Since the start of the 20th century, new technology has made daily work increasingly more sedentary, and Americans have searched for creative ways to stay fit and lose weight. Some trends over the ...

We’re entering the era of body literacy.