By crafting authentic, emotional and structured stories, you can inspire your stakeholders to believe in your vision and act ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

In an era where 40% of South Africans actively avoid news, the ancient art of storytelling has become PR's most ...

Urban Outfitters collaborated with Converse for this micro-video campaign: Chuck lovers were encouraged to submit Vine clips of their adventures while wearing Chucks. This is a great example of a ...

Editor’s note: The following article is an op-ed, and the views expressed are the author’s own. Read more opinions on theGrio. One of my favorite things about hip-hop and rap music, in particular, is ...