Yahoo’s web analytics service, originally IndexTools until Yahoo took them over in 2008, is battling it out with Google in the web analytics ring. And despite their hold on the analytics world, ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Implementing a tag-based Web analytics solution is rarely the slam-dunk that vendors imply. Depending on how your site is structured and how dynamic your content is, tagging can range from fairly ...

Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to ...

Overwhelmed with data, many companies are cutting through the noise by seeking Web analytics that enable them to do a better job of viewing—and acting upon—multichannel relationships. “It’s the Holy ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More The web and mobile technology have profoundly changed the ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and ...

With an increasing number of enterprise systems, growing teams, a rising proliferation of the web and multiple digital initiatives, companies of all sizes are creating loads of data every day. This ...

Pure Visibility Expands Enterprise Web Analytics Capabilities With New Hire: The Ann Arbor-based Internet marketing leader Pure Visibility said Tuesday it expanded its advanced enterprise-level Web ...

Implementing a Web Analytics Solution for your site can be fraught with all kinds of peril, but knowing what you’re in for goes a long way toward avoiding the biggest headaches, asPart 1 of this ...