In 2023, E45 committed to a new purpose: ‘to help everyone feel more comfortable in their skin.’ This commitment sparked a search for communities whose skin discomfort extended beyond the physical, ...

E45’s gentle, unscented, but potent skin cream has been the go-to for generations of infants, elderly and everyone in between. Soothing conditions like eczema and dermatitis to soothe skin that is dry ...

Eczema, psoriasis, dermatitis and many other conditions associated with dry, tight, itchy and uncomfortable skin are increasingly common and frustrating. These skin conditions are easily aggravated ...

Add Yahoo as a preferred source to see more of our stories on Google. Reckitt is selling skincare cream brand E45 for £200m (Reckitt/PA) Consumer giant Reckitt Benckiser has agreed the sale of ...

E45 unveiled a new brand world experience designed to elevate and modernise its heritage. The revamp, developed in a close partnership between E45 parent company Karo Healthcare and Elmwood, delivered ...

I spent much of my childhood basted in E45. If you too are an eczema girlie you'll remember the slightly medicinal scent of the paste that was kinda heaven-sent because wow did it soothe the itchiness ...

I was traveling on business in Dublin recently and couldn’t stop staring at her face. She was a hotel publicist, willowy and beautiful, with arrow-straight posture, eyes like a Disney fawn, and a ...

E45, with over 70 years of skincare experience 10, is stepping into a fresh new look. The full range has undergone a thoughtful packaging refresh, bringing a cleaner, more modern feel to the brand, ...

Skincare brand E45 today unveils its Channel 4 Diversity in Advertising Award-winning campaign – shining a light on the lived experiences of Trans people with a new TV ad debuting tonight (Friday 17 ...

A woman has been praised for her young-looking appearance and she said it's down to a budget facial serum, now on sale on Amazon at almost half price. TikToker Bambi uses the E45 Face Hydrating Serum, ...

Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200 million. The Slough-based company, which also owns brand including Dettol and Durex, told investors on Friday ...