Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have ...

Disney first tried to set a price of $10 million, then $9 million. Though they have sold some spots at these values, ...

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. Disney’s progress down the field toward Super Bowl sell-out has been slower than recent norms, and its aggressive ...