We all know good customer experience when we see it. For life insurance and annuity carriers, however, it is often hard to define and measure good customer experience. A new report by LIMRA and NEOS, ...

A semester at Disney World shaped how I think about CX: empower employees, master the basics and turn insight into repeatable magic.

Brands talk about providing a meaningful customer experience, but often have trouble defining the term. CX combines both quantitative and qualitative measures. And it is different from the digital ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Have you ever wondered how you can possibly stand out from ...

Companies around the world are making customer experience (CX) the top priority according to Harvard Business Review Analytical Services (HBRAS). But to do so takes more than lip service. To deliver ...

In today’s competitive market, customer experience (CX) is the defining factor between business success and failure. A great product or service is not enough—customers expect personalized, seamless, ...

According to Fenergo estimates “poor customer experience” is costing financial institutions $10 billion in revenue per year. 36% of financial institutions have lost customers due to inefficient or ...

Competent marketers aim to popularize the company’s business and help create consumer awareness. Marketers have a pivotal relationship with customers. They are the key players in defining customer ...

Google Gemini Enterprise for Customer Experience challenges where intelligence lives in the CX stack—and who owns the ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.