It's not enough to just have Cheez-Its at the Citrus Bowl when the Texas Longhorns play the Michigan Wolverines. You need more than just delicious, cheesy snacks — Cheez-It is debuting a deep-fried, ...

The Cheez-It Citrus Bowl is stepping up its game for the Texas Longhorns versus the Michigan Wolverines. The bowl game, which kicks off at 3 p.m. on Dec. 31 at Camping World Stadium in Orlando, ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

Cheez-It has decided to roll out a hefty menu for their sponsorship in the 2025 Citrus Bowl, as they unveiled a number of items, but one stood out among the set. During the game, for those bold enough ...

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...