Bleach London, UK’s homegrown salon brand known for its DIY hair dyes favored by Gen Zs and millennials, is just about to get even bigger on an international scale. Founded by fashion hairstylist Alex ...

When it comes to hair color, going lighter is usually something that you want to see a professional for, but if you truly feel bold enough to take the plunge on your own (and by that, we mean DIY ...

Blonde hair isn't a trend, but the tones and shades definitely change each season. The hair trend with perhaps the most longevity? It's gotta be platinum. Everyone from Kylie Jenner to Zendaya to your ...

You want blonde hair but don't know how to do it. You may have been able to color your own hair at home, but bleaching is a whole different ball game. Sometimes we can't afford the pricey hair salons, ...

For many people with textured hair, getting bleach blonde hair at home has never seemed like a viable option. Most of the popular online tutorials are catered toward those with pin-straight tresses, ...

Bleach with caution: wait 3-8 weeks between sessions to let new growth appear and your hair recover. Avoid DIY double bleaching in a day; leave complex processes to the pros to prevent severe damage.

Virgin hair requires minimal prep, focusing on hydration, while previously treated hair needs strategic bond-building and moisture balance before colouring.

Hair bleaching is one of the most popular trends in contemporary haircare. Whether you're looking to go blond, color your hair bright, or simply add some highlights, lightening your locks will require ...