A social media marketing strategy defines how your brand will attract and engage with consumers and what results you expect. It identifies the channels and customers to target and the content most ...

Covering areas such as building a social strategy from scratch, identifying the best metrics to measure, and competitor research, there are many guides available on how to create a social media ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Many brands and content creators are struggling to stand out and effectively engage audiences on social media platforms. With the rise of video content and the increasing importance of social search, ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. The role of social media in marketing has never been bigger or ...

Right then, let’s talk about social media and digital marketing for 2026. It feels like things are changing all the time, ...

The key to success on social media is consistency. But creating high-quality content day after day can be time-consuming.