Primark reveals how shoppers should really be pronouncing its name READ MORE: £15 jeans found to be more sturdy than £150 ...

Primark's not just a shop, it's an institution. But for years, people in the UK have been scratching their heads over whether it's pronounced "Pree-mark" or "Pry-mark." Thankfully, the shop's finally ...

Primark fans have been sent into a spin after the budget retailer revealed the correct pronunciation of its name. It's the name's first syllable that has shoppers' tongues tied with Scottish and ...