As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Manufacturers have traditionally relied on sales figures to understand where they stand with consumers, but by the time those ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

New research from Revenue Management Solutions shows menu prices continue to favor QSR while delivery economics are reshaping ...

Consumer perceptions of brand innovativeness encompass the ways in which individuals evaluate a brand’s capacity to introduce novel products, services, processes and experiences. Such perceptions are ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...

Price fairness perceptions refer to consumers’ evaluative judgements of whether a price or pricing process is just, reasonable and equitable. These perceptions arise from comparisons between actual ...

This article is part of the Future of AI, a collection of articles that investigates how artificial intelligence will impact the fashion and beauty industries in the years to come. It’s likely that in ...

Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality? The gut ...

The European Central Bank (ECB)’s consumer expectations survey for April 2026 showed a mixed shift in euro area household sentiment on inflation, income, growth and credit conditions.Specifically, the ...