As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

This is a preview. Log in through your library . Abstract Marketing researchers have used models of consumer demand to forecast future sales, to describe and test theories of behavior, and to measure ...

Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications ...

Geopolitical uncertainties, shifts in global supply chains, advances in generative AI, and climate events continued to test business resilience, said P.B. Balaji, Non-Executive, Non-Independent ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

This is a preview. Log in through your library . Abstract Conventional hypotheses regarding product competition and consumer buying behavior are inappropriate for examining these processes in the ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.