Finding the best concealer and lip shade is a lot like dating. Sometimes you think you’ve found the one, but then after a few months, it’s no longer a match. Your feelings have changed and the color ...

The future of makeup is now. By now, every beauty obsessed babe knows—and loves—Sephora’s Color IQ foundation shade matching system. Launched in 2012, this free color matching service ensures that the ...

In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...

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