As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in ...
Campaign Live43m
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.
The Cool Down on MSN2d
Coca-Cola shakes up Mardi Gras with bold new initiative during parades: 'Stepping up to the plate'
"I love that it's simple enough that kids could help too!" Coca-Cola shakes up Mardi Gras with bold new initiative during ...
Where Will Coca-Cola Stock Be in 5 Years?
Coca-Cola's stock won't skyrocket through 2030, but it will remain a reliable evergreen stock for conservative income ...
Marketing Dive4d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Why Coca-Cola Stock Popped 12% Higher Last Month
Shares of Coca-Cola (NYSE: KO) rose 12.1% in February 2025, according to data from S&P Global Market Intelligence. The soft ...
Why Coca-Cola's Rally Makes PepsiCo Stock Look Even More Attractive
Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...