Few things are more fun than walking out of the salon with a fresh perm. You finally have those beautiful, curly strands that you’ve always wanted. But they don’t stay that way forever, so you must ...

When it comes to washday, Cantu is a brand that has become completely synonymous with many of our routines. As a beauty journalist, there are very few brands that my non-industry friends and family ...

,Warmer temperatures have finally arrived and if you’re on the hunt for the best products to let your curls flow free this spring and summer, then I say, look no further than Cantu’s Avocado ...

The best curly hair products do more than style your strands. They help smooth, hydrate, and most importantly, define your curls. The spiraling shape of a coil makes it harder for moisture and styling ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Learn more about our policies and reviews. Curls are temperamental.

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Chemically processed hair requires additional moisture to keep it healthy, Gwen Jimmere, CEO and founder of Naturalicious, tells Elite Daily, so the best shampoos for permed hair should ideally ...