Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The company has also struck a ...

Programmatic native ads are now available on the BrightRoll Exchange, opening up access for advertisers beyond Yahoo’s owned-and-operated properties. “We’re offering all third-party RTB buyers access ...

First there was Right Media. Then there was the Yahoo Ad Exchange. Now there’s BrightRoll. Yahoo started off Advertising Week on Monday with the announcement that it had consolidated all of its ...

Video advertising platform Brightroll and voice-based automation platform Ifbyphone revealed upgrades to their analytics offerings Wednesday. A Brightroll agreement will see the company receive ...

Today, BrightRoll announced the availability of Yahoo Audience Ads on the BrightRoll Demand Side Platform (DSP). Advertisers running programmatic campaigns with BrightRoll will now have access to ...

The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. “We wanted a single partner to help us maximize the impact of our campaigns,” said Bob Arnold, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Video ad network BrightRoll has introduced a new payment model for video ...

[Correction: This article originally and incorrectly described comScore as the only ad network in comScore’s top 10 Web video properties. ComScore does not include BrightRoll or other ad networks on ...

2014 was a fantastic year for online video advertising, finds a BrightRoll survey of ad agencies. In the last year, 48.3 percent of agencies said a majority of their RFPs (requests for proposal) ...

As a media person, I hear lots of distress about the future of the industry. Content creation jobs are becoming more scarce, budgets are tighter, and there is a general malaise about traditional media ...

Yahoo! President and CEO Marissa Mayer on Sept. 10, 2014 in San Francisco, California. A plan by Yahoo CEO Marissa Mayer to turn her Web portal into a hub for video took yet another (expected) step ...

CEO Marissa Mayer says the purchase will make Yahoo's video advertising platform "the largest in the U.S." By Natalie Jarvey Marissa Mayer Headshot - P 2013 Yahoo is strengthening its video ...