Long gone are the days when customers stood by a brand for life. With more competitors on the market, your customers have the right to be choosy. Since 65% of a business's revenue comes from existing ...

Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

Forbes contributors publish independent expert analyses and insights. I examine how retailers can build resilient, responsible businesses. Combined with ongoing price inflation, this is having a ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Creating a loyal customer base is crucial for long-term success, ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

AI’s role in hyperpersonalizing customer experiences is reshaping the landscape of experiential branding. Emerging technologies like AI and AR are creating immersive, interactive narratives that ...

Scroll through a college student’s phone and you’ll find it’s more than just a feed. For Gen Z, social media is a hybrid space: classroom, community, diary, and sometimes protest sign. It’s where ...

Royal Caribbean Group rolled out a status-match program that incentivizes cruisers to stay loyal to the company's three brands. Photo Credit: Royal Caribbean Group It's difficult to persuade Kelly ...