The notion of “brand equity” has long been of great interest to marketers, as evidenced by the number of books and articles on branding that have appeared both in the business press and on this very ...
Wouldn’t it be great if brand equity could be measured daily, like the Dow Jones Industrial Average, instead of on a quarterly, or bi-annual basis? Imagine the decisions that could be made by being ...
RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, today announced a partnership with BERA™, the leading predictive brand technology system that links drivers of brand equity to ...
Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...
Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...
Global brands will now benefit from DV’s industry-leading brand reputation protection across YouTube Shorts inventory NEW YORK--(BUSINESS WIRE)-- DoubleVerify (“DV”) (NYSE: DV), a leading software ...
For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...
Readers interested in branding… read on! As you may remember, we are writing a four-part article designed to help you better understand the domain of branding—in particular, the idea of brand equity ...
What's your competitive advantage when AI can do everything everyone does? 20 years of Kantar's BrandZ data point to one answer: brand equity.
Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...
NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its YouTube brand safety and ...