The Automotive Brand Equity Index delivers actionable market intelligence that goes beyond traditional rankings or metrics. By analyzing new-vehicle registrations, brand share, and consumer trends, ...
SAN DIEGO--(BUSINESS WIRE)--Strategic Vision (SV) today released its 2025 Brand Equity Index™ (BEI), the only metric that captures the emotional DNA of automotive brands. With more than three decades ...
Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...
Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...
DETROIT, Mich., Nov. 3, 2025 /PRNewswire/ -- The Rainbow PUSH Global Automotive Project, an initiative of the Citizenship Education Fund, today announced the launch of the Automotive Brand Equity ...
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