WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...
Oink Ink, specializing in the creation and production of award-winning radio ads, announced the call-for-entries for this year’s Dead Radio Contest, the annual contest now in its 13th year honoring ...
Radio’s power as an ad medium is undeniable. But what makes a message truly move a listener isn’t just creativity; it’s psychology. Now, a marketer and behavioral science author is unpacking the ...