Tis the season... the fishing gear shopping season. Up here in Wisconsin, it's been cold... really cold. Ice fishing is already underway across much of the state, even on the smaller lakes in the ...

Spinning reels are more popular than ever. Once considered beginner tackle, they've gained pro-angler attention for finesse ...

Team members, Mark Sawyer, James Furness and Aidan Bordiuk have been testing a variety of spinning reels from chucking big lures for pike, dropshotting for perch to working topwater lures for bass, ...