Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. But actually, the original ghost kitchen idea has a plausible afterlife. And it’s a more realistic ...

LOS ANGELES, CALIFORNIA - MARCH 04: MrBeast speaks onstage during the 2023 Nickelodeon Kids' Choice Awards at Microsoft Theater on March 04, 2023 in Los Angeles, California. (Photo by Alberto E.

It may be Iron Maiden's game, but the metal legends have been willing to share the spotlight in their "Legacy of the Beast" mobile game by creating in-game collaborations with other acts. The next to ...

Youtuber MrBeast has been countersued by Virtual Dining Concepts.The popular Youtuber first sued the Orlando-based food company over his "Mr. Beast Burger" on July 31. MrBeast, legally Jimmy Donaldson ...

One of YouTube's most popular personalities has entered the world of physical retail through one of its trendiest models. MrBeast on Saturday announced the launch of MrBeast Burger, a delivery-only ...

New York (CNN) — YouTuber MrBeast is suing the ghost kitchen behind MrBeast Burger to stop production of its popular burger, claiming the company is taking advantage of his brand to expand rather than ...

The big picture: Jimmy Donaldson, better known by his YouTube persona MrBeast, launched a virtual restaurant chain in partnership with Virtual Dining Concepts in 2020. MrBeast Burger operates out of ...

YouTube mega-success MrBeast is suing Virtual Dining Concepts, the company behind his ghost kitchen food chain, MrBeast Burger, for damaging the MrBeast brand. According to the lawsuit, thousands of ...