Kobe Bryant understood the backlash against his controversial Nike ad with LeBron James: "It's definitely inappropriate" originally appeared on Basketball Network. LeBron James and the late Kobe ...

With the WNBA reaching all-time heights in terms of viewership and popularity, star players are capitalizing on their opportunities to make blockbuster deals with the biggest athletics brands out ...

Natalia, the eldest daughter of the late NBA star, shows off her acting chops in the spot The Kobe 3 Protro is a "refreshed edition of the shoe Kobe wore during his 2007-08 MVP season," Nike said ...

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a signature shoe.

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...