SHELTON, Conn., Aug. 18, 2020 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, today introduced the BIC EZ Reach lighter, hailing it as the ultimate lighter for all lighting ...

The new design puts distance between fingers and flame. The BIC EZ Reach Lighter is designed to be the ultimate lighter for all lighting occasions, able to light hard-to-reach places while putting ...

The unlikely but completely organic connection between Martha Stewart and Snoop Dogg has defied expectations and remains a fruitful partnership. The pair are now entering into a new partnership with ...

SHELTON, Conn., Nov. 9, 2023 /PRNewswire/ -- BIC EZ Reach Lighters is bringing new meaning to functional fashion with the launch of the Best Buds Bags, a limited-edition collaboration with ...

Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, ...

SHELTON, Conn., April 20, 2023 /PRNewswire/ -- BIC, a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg's BIC ® EZ Reach ® ...

Form meets function with the lighter brand's cheeky collaboration SHELTON, Conn., Nov. 9, 2023 /PRNewswire/ -- BIC EZ Reach Lighters is bringing new meaning to functional fashion with the launch of ...