B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B ...

Four out of five B2B marketers feel that pressure to deliver results is higher than it was just two to three years ago.

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Madison Logic the Only Visionary Named in the 2025 Gartner (R) Magic Quadrant (TM) for Account-Based Marketing (ABM) Platforms ...

As part of The Drum’s B2B Month, we’re celebrating the thinkers and makers proving that business marketing can be as bold and ...