A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Unilever men’s grooming brand Axe partnered with Dutch DJ and producer Martin Garrix on a new music video “Burn Out,” created in partnership with Axe’s global creative agency 72andSunny Amsterdam, Ad ...

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets chased by ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

This ad for Axe Body Spray operates under the premise that the first thing women see, while sizing up the opposite sex, is a man's hair, and the first thing men see are a woman's breasts. It's a bit ...