What is the definition of a luxury car? A luxury car can be defined in many ways. For some it’s a car that has a higher level of equipment, comfort and/or performance than an average car. For others, ...

Like all parts on an older car, the emblems eventually wear out and need to be replaced. You can do this yourself with a little bit of patience, following these easy steps. Using the right care ...

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

Badge engineering is one of those desperate old automotive marketing tricks that rarely worked all that well, but some carmakers still insist on pulling to this day. We asked you for the most flagrant ...

For many automakers, printing the make, model, and trim on the back of a car is an afterthought. They grab some silver letters, slap a couple words (or some alphanumeric gibberish) on the trunk lid, ...

Karma Automotive (formerly Fisker, whose car was called the Karma) has the most unbelievably gorgeous badge in the car industry. It graces the Revero, a swoopy, $130,000=plus hybrid sedan that is also ...

Your new car is the result of expensive research and development. Over the course of a few years, automakers spend a lot of money designing and developing an entirely brand new car for us to buy.

Some automotive nameplates transcend boundaries, blur lines, and change perceptions. Others aren’t so lucky – especially those cars hapless enough to be unceremoniously bridled with the badges of a ...